McDonald's is hoping to harness word-of-mouth with a new campaign in support of the launch of its new Chipotle BBQ Snack Wrap.
The campaign, which includes TV, radio, and print, in addition to its online elements, encourages consumers to send emails featuring Oddcast's talking avatars, writes MediaPost.
In the viral component of the campaign, a visitor to MySnackTime.com answers a series of questions and creates an avatar who then can be sent to friends. All the possible scenarios focus on the theme of inviting friends to join in a Micky D's snack time.
McDonald's also sent Snack Teams to hand out cards good for a free wrap to pedestrians on the streets of New York, L.A., San Francisco, Chicago and Miami.
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