At ad:tech Chicago this week, Eyespot announced the launch of Media Campaign Platform, which assists brand managers and ad firms build interactive video with a professional veneer.
Reporting and analysis tools are included in the offering, which was demonstrated on the exhibit floor yesterday. The system boasts a drag-and-drop-style interface and grants administrators multi-tiered access control, as well as other safeguards.
Brands like Lucas Films' Star Wars, Sony BMG and the NBA have utilized Eyespot technology, according to Co-President Marcus Peterzell of Eyespot's agency of record, AWE of Omnicom Group.
The topic of "doing video right," and disseminating ads across the medium properly, is one that strikes frenzied interest among ad:tech attendees this year.
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