Massimiliano Pellegrini, Dada USA's current CEO, will head up the joint venture--which will combine content such as ringtones, full-length audio and video tracks, and mobile games with a social networking experience.
Dada Entertainment will derive its revenues mainly from subscriptions and pay-per-download services, as well as from the sale of advertising on its properties.
The venture will also feature community based social advertising solutions like Dada's "friend$" program--a model based on Google's AdSense, which allows users to earn money through sharing of ad revenue that their personal pages generate, and through the community pages containing their content.
While SONY BMG will provide Dada Entertainment with access to its full catalog of music and video content, the company will be open to obtaining content from a variety of media providers, in addition to evaluating strategic partnerships with mobile operators.
"We look forward to working closely with Dada as we set new standards of excellence in off-deck and on-deck mobile services, providing the highest-quality content, innovative new products, and the best possible levels of customer service," said Thomas Hesse, President, Global Digital Business & U.S. Sales, Sony BMG Music Entertainment.
Dada Entertainment's products will be marketed primarily through the Web and mobile off- and on-deck distribution channels. "We think this new model represents a dynamic step forward for entertainment in the mobile and Web 2.0 era," said Paolo Barberis, Founder and Chairman of Dada.
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