Radio Groups Partner with HipCricket for Mobile Campaigns

Radio groups representing 43 stations across most U.S. markets have partnered with HipCricket to offer mobile marketing programs to advertisers.

The deal gives each radio station its own short code that allows it to run text programs, and to build clubs and opt-in audiences, while at the same time collecting data on its listeners, writes ClickZ. The code is managed by HipCricket, which claims an average 40 percent response rate on its campaigns.

Participating radio groups include Hubbard Radio, Triad Broadcasting Company, Perry Broadcasting, Press Communications, Sandusky Radio Seattle and South Central Radio Group.
Verizon Wireless, McDonald's, Burger King and Gamestop have all used HipCricket to run mobile text campaigns

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