Wednesday, July 25, 2007

Nokia Acquires Media-Sharing Platform Twango

Twango , a service combines online storage with social networking, has just been acquired by Nokia.

Read/WriteWeb posts a helpful chart that shows how device-friendly Twango is.

Twango's ability to play nicely with other devices is apparently what attracted Nokia, as the mobile company plans to use it to allow users to share multimedia via PC and mobile. The service supports over 100 file types and has a host of other features, including embedding, sharing and tagging.

Twango's Randy Kerr told Read/WriteWeb that media sharing is still in its infancy, citing a Forbes stat that claims "only 7 percent of digital images captured in 2005 were uploaded to the web."

Twango's target is in the 24-39 age group, older than most other social networks.
The company started in the fall of 2004 by five former Microsoft employees. It officially launched last October.

Link to Marketing VOX Article

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