Several additions noted Monday include new social networking tools, streaming episodes of "Late Night with Conan O'Brien," the continued rollout of "Heroes 360," the show's multi-platform presentation, along with new WAP mobile sites for new and returning shows.
With the new social networking features, users can create customizable profiles to participate in online NBC-programming-based communities.
Starting in late August, fans of NBC's "The Office" will gain entrée to a Dunder Mifflin corporate site, where they can join and form new branches as part of an online job fair. With the emphasis on engagement, once branches are established, weekly tasks will be assigned from "Corporate."
Tasks will mostly correspond to topics or events featured in the broadcast show, but will also include online-specific challenges such as creating individual branch logos or ad campaigns, completing online games and interacting with other Dunder Mifflin branches. In October, NBC.com is planning to debut its first exclusively online series, "Coastal Dreams," which follows two 20-something friends who find themselves enmeshed in a murder mystery.
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