Readers' loyalty to specific blogs is relatively high, with 46 percent of blog readers saying they visit the same blogs regularly, according to a survey from Synovate (via WebProNews). Eight percent of Americans now have their own blog, a surprisingly large number considering the fact that just a few years ago, most didn't even know what a blog was.
Today, nearly 90 percent of people ages 25-34 know what a blog is, while 65 percent of people 65 and over do. There are more women bloggers than men.
Forty-three percent of blog visitors have noticed advertising on blog sites; of those 18-24, 61 percent of readers have noticed advertising. About a third of readers have clicked on an ad.
Blogs don't seem to be replacing other media. Just 13 percent of blog readers said they spend less time with newspapers, TV or radio since they began reading blogs.
See MarketingChart's coverage for more findings from the study.
No comments:
Post a Comment