BrandIntel Report Ranks Top 10 Most Anticipated Fall Shows

BrandIntel today released the 2007 TV Landscape report highlighting the upcoming fall network television shows currently generating the highest online consumer discussion and sentiment.

The BrandIntel report found ABC to hold both the top two spots for highly anticipated shows, with Pushing Daisies and Private Practice as the leaders in consumer sentiment.

Although ABC leads the sentiment rankings with five shows in the top ten, NBC's Bionic Woman continues to dominate the share of consumer discussion with double the amount of online consumer discussion as Private Practice.

• Pushing Daisies (ABC) has the highest sentiment and intent to view for all new shows with its highly original content and vibrant previews.
• Comedies are not generating as much consumer discussion with Back to You (FOX) as the only comedy to crack the BrandIntel Top 10 new shows.
• While the Bionic Woman (NBC) has twice the discussion of any new show, this is mainly attributed to the recent hiring of Isaiah Washington.
• Despite generating high volumes of discussion, the novelty behind Caveman has worn off with viewers. Caveman is currently the lowest ranked show at number 22 as attributed to the low quality of discussion – with conversation focused on the marketing of the show, not the intent of consumers to view.
• Overall discussion for the 2007 fall season was up 300 percent from last year, primarily attributed to earlier release of previews and trailers following the advertising upfronts.

About the study: The BrandIntel TV Landscape report highlights the upcoming fall shows and networks that are generating the most positive discussion and sentiment in online consumer communities. The TV Landscape report tracked a total of 22 new shows from the top five television networks - including ABC, CBS, CW, NBC and FOX - and ranked them in terms of sentiment score and share of audience discussion. For the report, BrandIntel tracked over 20,000 raw search hits on the Internet across more than 56 million sites but refined those results through technological filters and human analysis to utilize only the most relevant content for the study.

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