Wednesday, September 5, 2007

Yahoo To KickStart Social Networking Efforts

kickstart.jpgYahoo is reported to be working on a new social networking service that matches college students to employers.

Yahoo Kickstart give users profile pages which are focused on the user’s resume, LinkedIn style, as opposed to a Facebook or MySpace profile. Corporations and wannabe employers are then provided with groups that users can join, but with a catch: to join a group you need an invite via a former student who works at that company. For those users who would prefer something a little more social, University pages are open to all students and include discussion forums, bulletins and events.

According to CNet, Yahoo Kickstart is currently a concept only and may or may not see the light of day, either as a stand alone product or as part of an existing Yahoo property such as 360.

Yahoo’s has been trying to deal itself in to the hot social networking space for some time, but with little or no success. The Yahoo 360 blogging come social networking product never took off and Yahoo failed to acquire Facebook. There were even rumors that Yahoo was trying to buy Bebo in May.

More recently Yahoo was rumored to be working on a social networking product by the name of Yahoo Mosh.

Link to TechCrunch Article

HP Recruits Stefani in New $300 Million Printer Campaign

Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year.

Stefani will be joined by snowboard maker Jake Burton and graphic designer Paula Scher and spotlighted as “achievers” in a campaign with the tagline “What do you have to say?” designed to get HP users expressing themselves with equipment and online tools.

Customers will be able to mash up, create and publish digital content in a number of novel ways. For example, at HP.com/Gwen, they can combine their personal content with designs from Stefani’s Harajuku Lovers design line and print greeting cards, CD labels, paper dolls and more.

Small to mid-sized businesses will be able to build their brands with advice from HP.com/BurtonHP.com/Scher. and customizable templates for cards, letterhead and brochures at

Online and out-of-home ads from agency Goodby, Silverstein & Partners began on Aug.28, highlighting the “achiever” connection and reinforcing the theme of self-expression. The Reuters/NASDAQ board in Times Square features an interactive mobile ad, which consumers can text for personalized, printable Gwen Stefani paper dolls. And five interactive and touchable “What do you have to say?” wall ads have been installed in Las Vegas’ McCarran International Airport. TV spots featuring Stefani and Burton will begin airing Sept. 6.

As part of the campaign, HP has also established two print “wikis”, online communities that let users around the globe collaborate on projects and share tips. One wiki targets consumers while the other is meant for small business owners.

In October the company plans to launch the online HP Print Studio, a Web site where users can access free evergreen templates for making greeting cards, letterhead, business cards, invitations and other products.

Link to PROMO Article

SayNow Lands $7.5 Million Series A

saynow.jpgSayNow, a service that enables “celebrities to connect to their audience over the phone” will announce $7.5 million Series A funding September 12, in a round led by Shasta Partners. Tugboat Ventures’ Dave Whorton, a SayNow advisor since early 2006, also participated in the round as did Costella Kirsch. Rob Coneybeer, MD of Shasta Ventures will join the SayNow board of directors


SayNow connects celebrities using a web based interface and phone messages. The service works both ways: celebrities can leave messages for their fans, and fans are able to leave messages for their favorite stars.

The pitch is simple: SayNow believes that voice is the “truest form of communication a fan can have with a celebrity.”

In practice, it’s a little like audio blogging. Celebrity messages tend to focus on what the star is currently doing, be that touring, recording etc in an informal manner.

The company’s technology is already being put to use by a broad range of well known record labels, including Zomba Label Group, RCA Music Group, Sony BMG Nashville, Universal Music Group (Def Jam Recordings, Island Records), EMI (Capitol Music Group), Hollywood Records, and TVT Records. Artists using SayNow include the Foo Fighters, Mario, Hurricane Chris, MIMS, Tila Tequila, Huey, T-Pain, Bobby Valentino, Papa Roach, Plain White T’s, The Rocket Summer, Kenny Chesney, and Chris Young.
saynow1.jpg

Link to TechCrunch Article

KFC Targets The Nostrils Of Hungry Office Workers

YOU'VE HEARD OF PRODUCT PLACEMENT. Now, there's aroma placement.

In what appears to be a first, KFC has unleashed the power of the smell of Kentucky Fried Chicken in the corporate halls of offices in Washington, D.C., Chicago and Dallas in an attempt to lure office workers to its restaurants.

Louisville, Ky.-based KFC is highlighting the launch of its new $2.99 Deals via a "scent-focused" pilot program over the past week involving the mailrooms of Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.

In the promotion, a plated meal including KFC chicken, a side item and a biscuit was placed on the mail carts that pass out interoffice mail, overnight packages and bills during pre-lunch drops. "Mailroom staffers were all fed first so that they would have the strength to deal with the employees clamoring for the KFC," says a spokesperson.

"The genius of this aroma-focused marketing first came from people's reactions here at KFC," he says. "Your nose tells you when someone has brought KFC onto the floor long before you ever see it. The reactions from the folks at these three companies confirmed that there truly is no better brand ambassador than the signature aroma of freshly prepared KFC."

The spokesperson says the campaign is in the tradition of KFC's Boneless Variety Bucket launch, when it embedded a high-pitched ring tone into a commercial that could be heard only by certain (young) segments of the population.

The $2.99 Deals include a chicken breast, a drumstick or thigh, two Crispy Strips, a side of mashed potatoes and gravy or macaroni and cheese, and a biscuit.

Link to MediaPost Article

Finding DRM-Free Music Online

Over the past half year we have seen arguably the most significant change in the online music industry since Apple launched their iTunes store in 2003. Following Steve Jobs’ open letter clarifying Apple’s position on digital rights management (DRM) in Februrary, major record companies have begun providing their music online free of piracy protection mechanisms.

The first major label to take the plunge was EMI Music, which teamed up with Apple in May to release its entire online catalog through a DRM-free area of the Apple music store called iTunes Plus. Also in May, Amazon announced that it would launch an MP3-only online music store with songs from major labels by the end of the year.

Just this week, Wal-Mart began selling unprotected MP3s of many Universal Music Groupteamed up to launch Rhapsody America, a music service catered toward mobile phone users that will provide DRM-free downloads, in the near future. Even LimeWare, a P2P software maker, has recently announced that it plans to be part of the DRM-free movement (this time legitimately). and EMI songs through its website. RealNetworks, MTV, and Verizon have also

Some of the major music companies have been more tentative than others. EMI has thrown the most weight into the DRM-free movement by unlocking all of its online music. While Universal has agreed to release thousands of unprotected albums and tracks through several online retailers - RealNetworks, Google, Best Buy, Wal-Mart, Amazon, and gBox - it has done so on a trial basis that will extend only until January 2008, at which point the company will decide whether it thinks DRM-free music boosts or hurts sales. Sony BMG Music Entertainment and Warner Music Group are still standing on the sidelines of the DRM-free movement and appear to be waiting to see how EMI and Universal fare by opening up.

While the progression of things suggests that all online music will eventually be DRM-free, there’s no need to wait to get in on the DRM-free action. Check out the DRM-free online music retailers below to get better quality music that plays on virtually any handheld music device, on any computer, and with any music program. The retailers covered provide music from both major and minor labels.

Update: We have been informed by a RealNetworks representative that “there are no current plans for a major overhaul of Rhapsody’s store front when Rhapsody America launches” and “there are no plans to increase the number of DRM-free songs available for sale. The number will only change if Universal Music Group decides to offer more albums.” So don’t hold out for Rhapsody America, because apparently the DRM-free offering of that service will be the same as that of the current version of Rhapsody.

iTunes Plus

Apple is the eight hundred pound gorilla, controlling something like 70 to 80% of the online music retail market. CEO Steve Jobs predicted in MayiTunes Store would be DRM-free by the end of this year. that over half of the songs provided through the

While most of us are familiar with the iTunes Store, you may not have noticed the discreet link to the iTunes Plus sub-store under “Quick Links” on the store’s homepage. iTunes Plus provides 256kbps DRM-free AAC files for $1.29 per song or $9.99+ per album. That’s a 30 cent per-song premium over DRM-protected songs sold through the iTunes Store.

Already bought a ton of music from Apple? You can upgrade your DRM-protected collection to DRM-free for 30 cents per song, 30% of the current album price per album, and 60 cents per music video. Of course, you’ll only be able to upgrade those songs and videos in your collection that are offered through iTunes Plus.

Artists available on iTunes Plus include Coldplay, The Rolling Stones, Frank Sinatra, Gorillaz, and The Beastie Boys.

WalMart

Wal-Mart may not be as sexy as Apple but the retail giant does provide DRM-free music from both Universal and EMI. On Tuesday, Wal-Mart began offering 256kbps MP3 versions of much of its music for 94 cents per track or $9.22 per album. These DRM-free offerings are in addition to Wal-Mart’s previous 128kbps DRM-protected WMA files for 88 cents per song or $9.44 per album.

One big downside to Wal-Mart’s online store: you can only download music using a Windows machine. This limitation alone will make it very difficult for Wal-Mart to compete with Apple for mind share.

Artists include Amy Winehouse, Maroon 5, Pink Floyd, Nelly, and Bon Jovi.

gBox

Feeling generous? gBox, which we covered recently, lets you buy DRM-free music not just for yourself but for others as well. gBox users can create music wishlists that can be embedded in other websites and used by friends, family, and lovers to buy music for the list creator.

Universal is the one major label that has agreed to sell music DRM-free through gBox. Songs are 99 cents each and albums are $9.99 each.

Unfortunately, as with Wal-Mart, Mac users who would like to download from gBox are out of luck. This will put a damper on gBox’s otherwise highly viral business strategy of allowing wishlists to be embedded in social networks.

eMusic

You may not have heard of eMusic but the service, with over 2.5 million songs available, is second only to iTunes when it comes to online music sales. Founded in 1998, eMusic was the first company to sell MP3s, which it continues to do on a subscription, rather than per-unit, basis.

Subscriptions come in two flavors: $9.99 per month for up to 30 downloads per month, or $19.99 per month for up to 75 downloads per month. The coolest thing about their subscriptions: once they end, you still get to keep your music, unlike with other subscription services such as Napster. New users also get 25 songs for free.

While eMusic has a long tradition of selling DRM-free music, they still have yet to get in on any major label action. You won’t find any music from Universal, EMI, Sony BMG, or Warner here. But if you eschew popular music anyway, eMusic could be perfect for you.

Audio Lunchbox

If you like eMusic, you’ll probably like Audio Lunchbox as well. The company’s more than 2 million songs are DRM-free and completely indie.

Customers can choose to pay for their music on a subscription or per-unit basis.

Subscriptions range from $9.99 per month to $250 per year. On a per-unit basis, songs are 99 cents each and albums are $9.99 each.

All downloads are 192kbps VBR MP3 files.

AmieStreet

AmieStreet, which we have covered many times, like eMusic and Audio Lunchbox provides DRM-free songs from artists without major label contracts (although, AmieStreet has teamed up with Nettwerk Productions to provide music from big names like Barenaked Ladies and Sarah McLachlan).

The most interesting thing about AmieStreet is its pricing scheme. Tracks individually cost anywhere between 0 and 98 cents. Music offered on the website starts off free but goes up in price as more people download it. Therefore, the price reflects the actual popularity of the track in a similar spirit to an auction.

The tracks sold on AmieStreet are always in MP3 format, but the bit rate can vary as artists contribute songs directly to the website.

Link to TechCrunch Article

Is Orkut A Social Networking Heavyweight? Comscore Says Yes.

The upcoming Orkut redesign prompted us to check out Orkut’s page view numbers according to Comscore.

U.S. Comscore data shows, as expected, barely a blip from Orkut (Facebook shown for comparison). Orkut has 425 million monthly page views compared to 15 billion for Facebook:

But, wow, take a look at the worldwide Comscore numbers - Facebook doubles to 31 billion monthly page views, but Orkut jumps all the way up to 38 billion (we’ve also included some of the other big social networks for comparison in this chart):

Not that it adds much to the conversation, but Alexa agrees Orkut is bigger than Facebook in terms of page views.

Is this accurate? I don’t know. Compete barely shows Orkut as existing, let alone anywhere near Facebook’s traffic. But Orkut is famously popular in Brazil and other Non-U.S. countries. Perhaps, somehow, it is actually a social networking heavyweight.

Link to TechCrunch Article

SpiralFrog: Free Music Alive And Hopping

Remember SpiralFrog that free music download service that announced itself nearly a year ago? Well, after slowly releasing invites to Canadians, we received a private beta invitation.

SpiralFrog originally made a splash when they sealed a deal with Universal BMG to give away free downloads of some of their songs in exchange for a share of on-site ad revenue. Later they closed a deal with EMI and have since added a bunch of smaller labels totaling over 700,000 songs. However, now we know a little more about how their free system works.

spiralfrogsmall.pngSongs on SpiralFrog are not ad-supported through interstitial advertising or free in the sense that you can bring them anywhere. Instead, you get DRMed songs (WMA) leased to you for a free 30 day membership (or you can buy on Amazon). You can renew your membership, and the lease to play your songs, by answering survey questions (# concerts per year, how you discover music, etc). All that data helps SpiralFrog know what kind of ads to serve on the site.

To keep the whole system secure, they’ve locked down the download process end to end DRM controls. First you have to get a download manager, and then ensure you have Windows Media Player 9.0 or up. The system is kind of annoying and only works on Windows machines since it uses Microsoft DRM. Although, Microsoft DRM has already been cracked. The DRM requirement also means the songs only play through Windows Media Player, making them unportable. Unlike other DRM setups, though, there doesn’t appear to be a limit to the number of computers you can download to as long as you set SpiralFrog up on them.

Once the system is in place, you can search for artists and download their songs/videos individually. The songs are queued in a download manager and stored locally by artist and album in your SpiralFrog folder. The system seems to have intentionally been crippled so you view more advertising, with downloads happening one at a time and only while on the site. Using the site, I was able to download a bunch of songs and play them with no problem, but other early beta user have had trouble.

I don’t know if SpiralFrog will be able to sustain their business off of on-site advertising and affiliate music sales. A lot of other services are simply going DRM free, not download free. Blogmusik also recently went legit in France, but the US courts and music industry are a lot harder to sway. However, limiting the lease time on the songs means they can continuously tweak what hoops their users need to hop through to keep playing the music they download. For now it may be a simple option if you want a (legal) source of free tunes.

Link to TechCrunch Article

BrandIntel Report Ranks Top 10 Most Anticipated Fall Shows

BrandIntel today released the 2007 TV Landscape report highlighting the upcoming fall network television shows currently generating the highest online consumer discussion and sentiment.

The BrandIntel report found ABC to hold both the top two spots for highly anticipated shows, with Pushing Daisies and Private Practice as the leaders in consumer sentiment.

Although ABC leads the sentiment rankings with five shows in the top ten, NBC's Bionic Woman continues to dominate the share of consumer discussion with double the amount of online consumer discussion as Private Practice.

  • Pushing Daisies (ABC) has the highest sentiment and intent to view for all new shows with its highly original content and vibrant previews.
  • Comedies are not generating as much consumer discussion with Back to You (FOX) as the only comedy to crack the BrandIntel Top 10 new shows.
  • While the Bionic Woman (NBC) has twice the discussion of any new show, this is mainly attributed to the recent hiring of Isaiah Washington.
  • Despite generating high volumes of discussion, the novelty behind Caveman has worn off with viewers. Caveman is currently the lowest ranked show at number 22 as attributed to the low quality of discussion – with conversation focused on the marketing of the show, not the intent of consumers to view.
  • Overall discussion for the 2007 fall season was up 300 percent from last year, primarily attributed to earlier release of previews and trailers following the advertising upfronts.

About the study: The BrandIntel TV Landscape report highlights the upcoming fall shows and networks that are generating the most positive discussion and sentiment in online consumer communities. The TV Landscape report tracked a total of 22 new shows from the top five television networks - including ABC, CBS, CW, NBC and FOX - and ranked them in terms of sentiment score and share of audience discussion. For the report, BrandIntel tracked over 20,000 raw search hits on the Internet across more than 56 million sites but refined those results through technological filters and human analysis to utilize only the most relevant content for the study.

Link to MediaBuyerPlanner Article

Synovate: 8% of Americans Pen Blogs

Readers' loyalty to specific blogs is relatively high, with 46 percent of blog readers saying they visit the same blogs regularly, according to a survey from Synovate (via WebProNews). Eight percent of Americans now have their own blog, a surprisingly large number considering the fact that just a few years ago, most didn't even know what a blog was.

Today, nearly 90 percent of people ages 25-34 know what a blog is, while 65 percent of people 65 and over do. There are more women bloggers than men.

Forty-three percent of blog visitors have noticed advertising on blog sites; of those 18-24, 61 percent of readers have noticed advertising. About a third of readers have clicked on an ad.

Blogs don't seem to be replacing other media. Just 13 percent of blog readers said they spend less time with newspapers, TV or radio since they began reading blogs.

See MarketingChart's coverage for more findings from the study.

Link to MediaBuyerPlanner Article

NBC Runs From iTunes Into The Arms Of Amazon

Last week a lot of drama developed between Apple and NBC over who broke up with who. All we really know is that the pair allegedly split over conflicts around DRM and pricing control. It was quite a hit for Apple, with NBC making up 40% or iTune’s digital video downloads.

Today NBC found a friend in Amazon, announcing a deal to sell the network’s digital TV content. Amazon already sells NBC Universal’s movies. NBC shows available on Amazon Unbox will include The Office, Heroes, and 30 Rock. They will also be selling content from their subsidiaries: USA Network, SCI FI Channel, Bravo, Telemundo, mun2, NBC Sports, and NBC News.

Beginning on September 10, Amazon Unbox customers will download for free — in advance of their network premieres — the pilot episodes of NBC’s new shows Bionic Woman, Chuck, Journeyman and Life. New episodes will be available for purchase on Amazon Unbox the day after they air on TV. Complete seasons may be purchased as soon as the season concludes.

The deal is yet another twist in NBC’s ongoing plans to monetize their content online. NBC has already announced plans to release the same content on their new site Hulu, with no word on how the new deal will affect the offering. (Bit Torrent, however, is still up and running)

Link to TechCrunch Article

Yahoo Expands Online-Ad Reach

Yahoo Inc. agreed to acquire closely held online-advertising company BlueLithium for about $300 million as the Internet giant tries to expand its ad reach beyond its own sites.

BlueLithium, founded in January 2004, operates what is known as an online-advertising network. It buys graphical-display ad slots, such as banners, on about 1,000 sites owned by other Web publishers and resells the slots to advertisers.

The purchase -- which follows a wave of online-ad acquisitions by Yahoo and rivals Google Inc. and Microsoft Corp. -- is part of the Internet company's push to increase the number of places where advertising it sells appears. Yahoo is hoping such ad sales outside its own sites will help boost its ad-revenue growth as advertisers look beyond the big portal sites. It cited disappointing revenue from display ads in announcing a 2.3% drop in second-quarter profit in July.

"With our goal of creating the largest global ad network, this really moves us along the continuum," said Todd Teresi, senior vice president of the Yahoo Publisher Network, which handles relations with partner sites that carry ads brokered by Yahoo.

BlueLithium, of San Jose, Calif., which has 120 employees and declines to disclose its revenue, had previously planned to hold an initial public offering early next year. The company uses so-called behavioral-targeting technology, which allows advertisers to have their ads displayed to groups of consumers based on their online activities, such as individuals whose Web surfing suggests they are researching a car purchase.

Yahoo said data collected for such behavioral targeting will span its own sites and those on BlueLithium's network. It played down consumer-privacy concerns, saying the data collected would be used to display advertising more relevant to users in a way that respected their trust in Yahoo. The company said users will be allowed to opt out of the sharing of such behavioral data across Yahoo and BlueLithium's ad network.

Yahoo said BlueLithium will also bring additional tools for so-called performance-based advertisers, whose spending Yahoo says it hasn't sufficiently tapped. Such advertisers often allocate their ad dollars based largely on what given ads yield in terms of sales rather than looking for a more general improvement in perception of their brands.

Yahoo in April had paid $680 million for the remaining 80% of online-advertising exchange Right Media Inc., following a 20% stake it bought in October, as part of the strategy of expanding its advertising reach to other sites.

Link to WSJ Aritcle (Sub Req)

Facebook lets users choose to publicize themselves

SAN FRANCISCO (Reuters) - Facebook, the social-network site that has enjoyed explosive growth in new members over the past three months, said it plans to let users tell the rest of the world how to find them on the site.

Starting later on Wednesday, Facebook will begin notifying members they have a choice over whether to keep their listings private or to allow Facebook to make their name and profile picture available when outsiders search the site.

The Palo Alto, California-based site has grown to 39 million members, up 62.5 percent from 24 million in late May.

By publicizing member profiles, Facebook could attract a new wave of users. Unlike most sites on the Web, Facebook has previously denied access by search services to information on the site.

But after notifying users over the next 30 days of its plans to open up basic profile listings of its members, Facebook plans to begin allowing sites like Google, Yahoo or others to "crawl," or index, its public member profiles.

Early next month, non-members of Facebook will be able to type the names of friends or acquaintances into a search box on Facebook's home page at http://www.facebook.com to see if they have public profiles on Facebook in order to contact them.

But the move could still prove controversial among some members who prize the privacy protections Facebook offers relative to more open sites. Many members have criticized Facebook policy changes.

A year ago, Facebook weathered a privacy storm among students disturbed by changes that exposed users' postings to their friends. More recent changes that drew in more adults have also provoked concern among the site's core student base that parents and authority figures can monitor their activity.

Link to Reuters Article

Take LonelyGirl, Ship Her to the U.K., Add Brands

Result: 'KateModern,' Online Show That Invites Marketers to Get Into the Drama


"KateModern," an online drama from the makers of "LonelyGirl15," is already a whole cyber-generation ahead of predecessor Bree and friends

The London-based show (the title is a play on the name of one of the city's art galleries, the Tate Modern) fully exploits the commercial opportunities of the internet, unlike Kate's more reserved forerunner, who found fame without sponsors in what now seems like a quaint, old-fashioned, unbranded world.

Microsoft Corp., Disney's Buena Vista International, France Telecom's Orange, plus Procter & Gamble's Gillette, Pantene and Tampax brands were all launch partners for "KateModern."

Backlash against backlash
Hewlett-Packard and Paramount also have signed up as sponsorship partners since the series began July 24 -- all a big contrast from "LonelyGirl15's" Thanksgiving episode, when branded items on the table were turned to face away from the camera because the show's producers thought the audience would disapprove of commercialism. In fact, there was a backlash against the backlash -- people liked Bree and wanted to know what brands she consumed and where she bought her clothes.

Three weeks into the show, Microsoft extended its partnership with Bebo, the U.K. social-networking site that hosts "KateModern" and premieres each episode (it is also shown on YouTube and LG15.com). "KateModern" is now available on MSN in the U.K., and Windows Live instant messaging has been integrated into the Bebo site.

In the first three weeks, "KateModern," a drama about a troubled young art student and her three closest friends, has registered 3 million views and is building an audience quickly -- the first episode was seen by just 23,000 people.

Audiences play an integral role in influencing the plot, and all the characters have their own social-networking profiles where they respond to e-mails and messages. Like "LonelyGirl15," "KateModern" integrates puzzles and clues into the storyline.

"KateModern" is being hailed as a new and sophisticated way for marketers to reach consumers via the internet. The product placement, for example, doesn't take itself too seriously: Disney's new movie, "Hallam Foe," is integrated into the drama's plotline via a cardboard cut-out of the lead character. One of Kate's friends, Gavin, fools around with it in his office, pretending to be Jamie Bell, the film's star.

Product placement opportunity
Mr. Bell also appears in person in an episode where one of Kate's friends runs away from him in a pub. It has been the most-watched episode so far, with 200,000 views. This is particularly significant in a country where product placement is still banned from TV.

Bebo's international-sales director, Mark Charkin, said, "With 'KateModern' we are trying to create a lot of dimensions for brands to relate to consumers. We can use the natural interactivity that is taking place as long as we do it well and remain authentic. It feels like we are defining the future."

For example, Gavin also downloads a "Hallam Foe" skin to his profile on Bebo, talks about the film on his own blog and links to the film's profile page.

Mike Jefferies, operations director at Tribal DDB, London, sees even bigger implications for show's success. "I like the way brand owners have got onboard. ... It's so bite-size and right for the platform," he said.

Link to AdAge Article

Google Wiki Prepares To Launch

Google may finally be preparing to re-launch wiki service Jotspot, nearly a year after it acquired the company. Jotspot has not allowed new customer registrations since the acquisition was announced, although existing customers retained access to their accounts.

Google Operating System noted that the Jotspot discussion board and help desk have moved over to Google. More telling, Google Blogoscoped discovered that “jotspot” is now a Google Apps service code name. Attempts to log in to the service are shown a page with a (somewhat fuzzy) Google Wiki logo.

Google previously announced that Jotspot would be integrated into Google Apps and part of the suite of online office applications Google is developing or acquiring.

We now have two fairly high profile Google product launches to anticipate in the near future. Google announced in April that an online presentation application would be launching soon as well.

Link to TechCrunch Article

Introducing the Google Phone

The Internet is buzzing about it, but only a privileged few know what it looks like, what it will do, or when it will hit the streets

Cambridge has a chocolate factory, and a Willy Wonka. The chocolate factory is Google's local research lab, located on the seventh floor of a Kendall Square office tower, and the resident Wonka is Rich Miner, a Google executive sometimes described as the company's vice president of wireless but officially a "technical staff member," according to a Google spokesman.

The golden ticket is a chance to see a prototype of Google's new mobile phone, which Miner has shown to a handful of Boston entrepreneurs and venture capitalists, some of whom have signed nondisclosure agreements and some of whom haven't.

Dan Roth, president of VoiceSignal, a division of Nuance Communications Inc. which makes speech recognition technology for cellphones, is under NDA. Mike Phillips, founder of Vlingo Inc., a speech recognition start-up, has seen the phone - but neither company would say whether they're working with Google. Paul Ferri, a founder of the Waltham venture capital firm Matrix Partners, has seen it, as has Murali Aravamudan, founder of a start-up called Veveo that is building a video search engine especially for phones. "We'd love to support a Google phone, if and when it becomes available," Aravamudan says, adding that there isn't yet a deal in the works.

Miner and Google are saying next to nothing about the work they're doing in Cambridge - nor are they commenting on the speculation about what Google's phone strategy will be, which has been spreading across the Net this summer.

"I have been having a lot of fun at Google, including helping to build the Boston office," Miner writes via e-mail. (He later sent out an e-mail to a large number of his contacts advising them not to talk with me for this column.)


Google spokeswoman Erin Fors wouldn't confirm whether software for mobile phones was being developed in the Cambridge office, where there are more than 50 employees.

"Mobile is an important focus for Google globally, and the team is reflective of that focus - there are people around the world working on a variety of Google mobile products," she wrote.

Here's what I've learned about Miner, and some of the scenarios for Google's imminent entry into the wireless market.

Miner was codirector of the Interactive Media Group at Lowell University (before it was part of UMass), which conducted research for local companies like Apollo Computer and Avid Technology.

In 1991, Miner was a cofounder of Wildfire Communications Inc., a Waltham company that developed a software-based virtual receptionist that could screen incoming calls and either take messages or route calls to the recipient, wherever he was. Orange plc, a European wireless carrier, bought Wildfire in 2000 for $142 million, but later killed the service.

While a vice president at Orange, Miner set up a research lab in Cambridge that cooked up a buffet of next-generation cellphone applications. But Miner left Orange in 2005 after the lab had begun to shrink.

He cofounded a super-stealthy start-up called Android Inc. with Andy Rubin, which developed software for mobile phones in Silicon Valley and Boston. (Rubin had earlier helped start Danger Inc., the company that makes T-Mobile's Sidekick cellphone.)

Before anyone knew much about what Android was up to, Google bought the company in August 2005 for an undisclosed amount.

"Better than anybody I've ever met, Rich can combine what's possible in the technology realm with what's possible in a corporate environment," says Bill Warner, a cofounder of Wildfire.

One entrepreneur who has seen the Google phone prototype, but asked not to be named, described it as "simpler" and not as flashy as Apple's iPhone.

He praised the phone's ability to scroll through icons horizontally, making a number of different features easily accessible despite the limited screen space.

Another entrepreneur, who saw a prototype earlier this year, described three-dimensional, animated buttons on the screen. That prototype had a small QWERTY keyboard, like a Treo or a BlackBerry, rather than relying on a touch-screen, as the iPhone does.

"Rich had a prototype with a clear case, so you could see the innards," said the second entrepreneur, who also asked not to be identified. "He was really excited about it."

Blog speculation about the Google phone has been simmering since the spring, when Sim Simeonov, a technologist-in-residence at Polaris Venture Partners in Waltham, posted an entry titled "The Real Google Phone."

Simeonov wrote that an "inside source" had described a "BlackBerry-like, slick device," and that Google would create distribution partnerships with a number of different mobile carriers, unlike Apple, which is wed to AT&T for five years.

Within a few days, sites around the world had linked to Simeonov's blog posting, which he promptly deleted.

"Nobody at Google asked me to take it down," Simeonov says. Rather, he was miffed that other blogs and news sites were misquoting him.

He now says the original post was based upon "me reasoning as a software architect" about what Google might be up to, based on several acquisitions the search company had made, and also on information from a friend who "has a bunch of friends at Google."

In August, The Wall Street Journal reported that Google had invested hundreds of millions of dollars in its cellphone project, with the hope that several different manufacturers will build the phones and multiple carriers will help distribute them, with Google supplying the software and perhaps delivering ads to the devices.

Technology website Engadget, citing "a number of very trustworthy sources," wrote last week that Google's new operating system for cellphones, the development of which started with the Android acquisition in 2005, could be revealed shortly after Labor Day.

Yankee Group technology analyst Jennifer Simpson says that advertising shown on the phone's screen could introduce "different business models in terms of how consumers pay," helping to subsidize the price of the phone itself or the consumer's monthly bill. (Some of that ad revenue, of course, could also flow to carriers that help market Google's phone in their stores.)

Mark May, an equities analyst at Needham & Company who follows Google's stock, says he doesn't expect Google to manufacture the phone itself, but rather provide an operating system and a suite of applications that "would appeal to consumers and professionals," like the mail and word processing applications it already provides to PC users.

"That's a natural extension from their core business," May says. The operating system is expected to be open not just to Google's applications, but applications developed by all sorts of other players - a real problem with many cellphones.

But to actually get a gander at Google's phone, we'll have to wait until the company is good and ready to start doling out golden tickets to the rest of us.

Link to Boston Globe Article

Surprise! (Not.) Amazon Readying Music Service Launch

JEFF BEZOS' AMAZON.COM COULD DANCE to its own tune this month with a music service that targets consumers with advertisements and marketing messages similar to its book store and video download service.

The largest online store has tentatively set a mid-September date to launch the service, according to the New York Post, citing sources familiar with the project. Amazon did not return calls prior to publication, but rather sent an e-mail calling attention to a press release distributed in May.

The release states that Amazon would take the wraps off a music store later this year, offering millions of songs from more than 12,000 music labels in an MP3 format. The Seattle online retailer intends to free the music from copy restrictions known as digital rights management (DRM) by allowing consumers to download and transfer music limitlessly among Apple's iPod, SanDisk's Sansa and other MP3 players.

Amazon has long hinted at rolling out a digital download service that rivals Apple's iTunes Music Store, which accounts for 80% of the digital music sold. Not surprisingly, plenty of influential backers in the music industry who want to spur healthy competition among online digital music services show their support by running advertising and marketing campaigns on the site.

Sony BMG Music Entertainment's Columbia Records on Tuesday plans to premiere Bruce Springsteen's music video, "Radio Nowhere," at Amazon.com. The agreement promotes the first song released on the New Jersey rocker's upcoming album "Magic," the first album produced with the E Street Band since 2002.

Analysts are mixed in their opinions on whether Amazon has the technology and advertising model to make an online digital music store profitable. The retailer has developed links and click-through ads similar to Google that connect consumers with advertisers based on historic searches and purchases. It also lets consumers buy or rent digital movies and TV shows through Unbox either online or through TiVo, and runs promotions for music labels that give consumers one free song download with purchase of a music CD.

The services offer businesses like Sony BMG a plethora of opportunities to target advertising and marketing messages to a slew of customers worldwide. "It's just a matter of turning on the service and coming to terms with content owners for distribution and royalty structure," says Lazard Capital Markets Senior Research Analyst Colin Sebastian.

The online retailer supports about 70 million active registered users who are inclined to buy media online, says Sebastian, who estimates Amazon will generate about $9 billion in media sales this year, or 60% of total business sales--up from $7.1 billion in 2006.

Not all agree the technology is ready for prime time. "Shockingly enough, I think Amazon's Web site is deficient in functions as basic as search," says Edward Weller, analyst at ThinkEquity Partners, San Francisco.

In a research note published last May, he explains "Glitches within the web site, ill-conceived or downright irrational associations in marketing and shortcomings in functions as basic as search suggest Amazon might have been trying to do too many new things at the same time, that the very aggressiveness of the Technology and Content ramp-up might have been undermining its effectiveness."

Aside from Apple, Amazon faces a host of other competitors. In late August, Nokia announced several services under the brand name Ovi that would allow its phones to download music, games and maps.

Along with the news, the Finnish mobile phone maker introduced the Nokia Music Store, striking deals with four of the world's largest music labels--Universal Music, Warner Music Group, EMI and Sony BMG. DRM from Microsoft restricts the number of times consumers can copy songs from their PC to phone and back again.

Link to MediaPost Article

TouchGraph Shows Connectivity Between Websites

touchgraphlogo.pngThe TouchGraph Google Browser shows connectivity between websites in a visual fashion.

The service pulls in data from Google’s database of related sites, delivering an interactive visual map of interconnected websites or search terms.

TouchGraph also offers Amazon and Facebook browsers as well as providing the visualization technology to companies on a per job basis.

Whilst its immediate overall usefulness may not be that obvious, applied to corporate data it could have more use than just delivering eye candy..


touchgraph.png

Link to TechCrunch Article

RockYou Partners with Like.com to Bring Shopping to Slideshows

Slideshow creator RockYou has partnered with visual shopping search engine Like.com.

The relationship brings comparison shopping to users seeking similar styles to those of their friends'.

The pairing brings a feature to RockYou that allows users to buy clothing similar to what friends are wearing, thanks to a Like "style drawer" that juts out from slideshows, reports TechCrunch.

Like is powered by an image recognition software that can "see" what people are wearing, then give complementing suggestions from a pool of fashion brands it has partnered with.

Though the new feature is limited to the RockYou site, it fetches a US$ 0.80 CPM, which the partners are sharing. TechCrunch says heavy negotiations stand in the way of bringing the style drawer feature to social networks like MySpace.

Link to Marketing VOX Article