Deloitte: Nearly Half Of U.S. Consumers Frequently Create, Post Content Online

NEARLY ONE-HALF OF U.S. MEDIA consumers are frequently creating online content for others to see, according to findings of a new survey commissioned by Deloitte & Touche USA LLP. The finding, scheduled ot be released in detail at the Consumer Electronics Show in Las Vegas this week, marks a 12 point escalation from a prior survey commissioned by Deloitte in the spring of 2007, challenging the conventional assumption that online content creation is limited to a niche group of technology-savvy individuals, the company said.

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