Warner Boss: Our Music Approach Was Wrong

At mobile wireless conference in Asia, Warner Music Chief Edgar Bronfman basically admitted that the music industry has been wrong in its reaction to peer-to-peer file-sharing networks, over which millions of copyrighted materials are illegally downloaded every day. Bronfman warned the mobile industry against making the same mistake.

"How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won," he said.

Turning to mobile content, Bronfman said "the sad truth is that most of what consumers are being offered today on the mobile platform is boring, banal and basic." He said consumers want more interesting mobile content available to them anywhere and at anytime--and they want to purchase it with a single click. A seamless user experience like say, the one provided by Apple's iTunes, would be the order of the day going forward.

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